Media Central Pulls Back on Paid Content: Media Central, the media-related business magazine unit that is part of Primedia group, is unraveling its online paid content strategy, at least partially. That, in effect, may mean the final death of Inside.com, the now-shell site that was sold back to Primedia in October 2001.
It may also mean the dismantling (or at least re-organizing) of Media Central, an ambitious strategy tried out by Primedia to bring all its media business properties under one umbrella, for which it hired media maven Steve Brill in January 2001.
Media Central
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