EU competition authorities are concerned the IOC did not offer any rights to new media and mobile phone providers for the last Olympic games in Sydney for fear such a move would dilute the value of lucrative television rights…Mobile phone companies are desperate to get their hands on the rights for big sporting events to drive subscriptions for soon-to-launch third generation networks.
Olympics Face Pressure Over Digital Media Rights
Summary:
EU competition authorities are concerned the IOC did not offer any rights to new media and mobile phone providers for the last Olympic games…
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