Financial Times Online is exploring to launch high-priced specialty newsletters, priced up to 1,000 to 15,000 pounds a year, “depending on the level of depth of information”. This was disclosed by Zach Leonard, COO of FT.com, speaking at the Interactive Media conference in London on Wednesday. These specialist newsletters will strike at the heart of the trade industry, and will rival the “verticals strategy” being pursued in earnest by its stateside rival WSJ.com. “If we do something really robust that’s written especially for the Web, from the desk of
FT.com Plans To Launch High-Priced Newsletters; Touches 55,000 Subscriber Mark
Summary:
Financial Times Online is exploring to launch high-priced specialty newsletters, priced up to 1,000 to 15,000 pounds a year, “depending on t…
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