The Rise of Nano Businesses

Forget that Guardian story on nanopublishing…Simon Waldman, the head of Guardian’s online operations, manages to do something remarkable: define nanopublishing. “The ‘nano’ really refers to the fact that your output is spectacularly slender. You are basically wrapping a very thin layer around someone else’s content; and as a result your cost and revenue base is a fraction of the size of any traditional publishing operation…”