Andy Bourland’s Venture Formally Launches

By Rafat Ali

Jul. 1, 2003 - 4:07 PM EDT Jul. 1, 2003 - 4:07 PM EDT

Summary:

Andy Bourland’s new venture, Up2Speed, on Internet marketing and advertising, has formally launched, integrating Adventive and MarketingFix.…

Andy Bourland’s new venture, Up2Speed, on Internet marketing and advertising, has formally launched, integrating Adventive and MarketingFix.

Read the exclusive story I did a week back: “ClickZ Founder Buys Adventive, MarketingFix; Launches Media Company“.

This is the second instance I have heard of a nano media/blog media company launching with a formal PR company behind it…first was AlwaysOn, the venture by Tony Perkins…Up2Speed is using Libby Communications.