(Ed: Vittorio Zambardino, the head of new media strategy at Gruppo Editoriale L’Espresso, one of the biggest newspaper chains in Italy, is guest blogging from Rome…much appreciated.)
If the hopelessly rainy weather today in Rome was symptomatic of the clouds hovering over the publishing world, nobody mentioned it. Day one of “Beyond the Printed World“, the international publishing conference that IFRA arranges in partnership with World Association of Newspapers was busy and interesting. The theme of the day was: “Who will Pay?”, but it quickly moved beyond that to “What they will pay for, when and where”.
Day Two of the Conference Here: Beyond the Printed Word — Nordics Lead The Way
The conference is about the state of the art in online newspapering, so to speak. However, the number of participants have shrunk down to about 120, much less than they were in the boom years, when they packed in (as much as 500 participants per conference, each paying around
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