A new survey conducted by ad management firm CheckM8 finds that the majority of online publishers can comply with the Internet Advertising Bureau’s pop-up guidelines by using existing features in their ad-serving systems. However, complying with frequency-capping measures may be a different story.
Publishers Say Current Ad-Serving Systems Can’t Handle Complex Frequency Caps
Summary:
A new survey conducted by ad management firm CheckM8 finds that the majority of online publishers can comply with the Internet Advertising B…
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