Bucks For Bits: Behind The Digital Download Hype

Farhad Farzaneh, VP at payment company Valista, makes a case for multiple payment options for digital content: “The objective is to provide services that consumers want, while enabling them to purchase content using a range of payment options. A multichannel approach will increase the revenue potential of content by letting people access entertainment wherever and however they want. This model will see the market evolve from occasional to frequent downloads, through to a subscription model, and finally to a loyalty model.”