The Economic Times: A fierce battle to corner a larger share of the print media pie in the country’s business and entertainment hub is set to unfold in the months ahead with the launch of at least three new English newspapers.
Media watchers say besides an inevitable subscription price war, the launch of new newspapers will also see unveiling of innovative marketing techniques to grab a significant portion of the advertising revenues.
Media War To Corner A Share Of Mumbai
Summary:
The Economic Times: A fierce battle to corner a larger share of the print media pie in the country’s business and entertainment hub is set t…
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