Indian Online Ad Revenue To Touch $80 Million By 2009: Survey

Exchange4media.com: Online advertising revenue growth in India is showing all the signs of revival in line with the international market. According to a study conducted by estatsindia, an Internet research and consultancy firm, online ad revenue will rise to Rs 150 crore this year, up from Rs 120 crore in 2004. The figure might even touch an estimated Rs 350 crore in 2009, more than 100 per cent rise over the 2005 estimate, according to the report.
Consumer advertisers continue to represent the largest category of advertisers, accounting for 69 per cent of 2004 annual revenues, up from the 40 per cent the year before.
The largest categories under the consumer umbrella include retail, automotive, leisure, entertainment, and packaged goods. Of the total revenue in 2004, computing and financial-services accounted for 22 per cent and 20 per cent, respectively, with telecom and pharmaceutical and health care rounding out the total at 4 per cent and 6 per cent, respectively.