Rajshri Media’s Broadband Plans

Rajshri Media, the digital media arm of the bollywood production house Rajshri, has huge digital media plans. One is the broadband portal which it plans to launch very soon. Rajesh Jain writes in his blog Emergic.org about Rajshri Media’s, a company where he is one of the investors, broadband plans.
Rajshri is planning to offer video content over broadband networks in India and internationally. The company is looking at the four screens – TV, cinema, the PC and the mobile phone or any handset including an ipod- to sell its content. Rajshri has the Internet and telecom rights to 300 films (including 90 from its own library), blockbusters like Amar Akbar Anthony, Kashmir Ki Kali or Anari are now available for downloads from the portals of 10 major telecom operators and two mobile aggregators (Indiatimes.com and mauj.com). Although Rajshri has the rights to the entire film, only clips lasting 30-40 seconds can be downloaded because of bandwith limitations. Rajshri also owns the rights to Mahabharata, Baba Ramdev’s yoga programmes, Osho’s discourses and Barbie movies. In the next three months, the group aims to have its own broadband portal with all these available online, writes Rajesh.
Rajesh writes another insightful post on why there is a need for an electronic guide for TV shows and so on. I agree with him completely on this. I also have no idea what is going on in TV and I don’t have time to scour through newspapers to figure what is on in each channel. We really need on-demand content, and broadband can deliver this.