Gameloft On Metrics, Brand, And Why They’re #2
I had a pre-CTIA talk with Gonzague de Vallois, Vice-President of Worldwide Publishing of Gameloft to talk about the mobile game business…naturally we talked about how to promote mobile games to increase the number of people buying them (or buying them more than once) and the old brand vs quality chestnut, and we also talked about how to measure the mobile games market. Particularly, which company is the second largest.
Metrics — How to know if mobile games measure up
One of the big issues with mobile games is metrics — how should the mobile game market be measured? There are different figures based on whether the metrics are for the US, Europe or global, whether they measure downloads of mobile games or just sales of mobile games and so on. Ultimately, the only metrics that matter are revenue and profit. In this regard Gameloft’s revenues for the first half of 2006 were â