http://paidcontent.org/2007/01/15/priced-out-on-search-ads-big-brands-replace-small-retailers-as-price-per-cl/ The economics of digital content Thu, 20 Jun 2013 04:04:42 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2007/01/15/priced-out-on-search-ads-big-brands-replace-small-retailers-as-price-per-cl/#comment-47001 Sat, 16 Jun 2007 15:11:52 +0000 http://paidcontent.wp.gostage.it/2007/01/15/priced-out-on-search-ads-big-brands-replace-small-retailers-as-price-per-cl/#comment-47001 Good point. We see this issue everyday. The re-discovery of print as ppc prices rise and print prices stay relatively stagnant, is an unexpected piece of good news for the print industry. The other issue that drives advertisers from online is response and the impression that as popularity continues to increase, response rates have decreased.
Jedd Gould
President, http://www.mediabids.com
The Print Advertising Marketplace

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