Virgin Plans Indian Move

Virgin Mobile is planning to begin operations in India, reports TelecomAsia quoting unnamed sources, but the MVNO model isn’t allowed in India, apparently. “Instead, Virgin is planning to become an exclusive franchisee of Tata Teleservices which is permitted in India.”
The structure doesn’t matter too much — Virgin’s strength is in its brand. It tends to offer cheap, pay-as-you-go services to get customers, but from what I’ve read services in India are already pretty cheap.
Nikhil adds: the services are pretty cheap, but some telcos are looking to re-position themselves since mass-market focused branding doesn’t seem to work with the youth, where the consumption of VAS is the highest. Reliance is doing it, and it is believed that Virgin could enter India as the premium partner for Tata Teleservices, and not offer (comparatively) cheap services.