This is a tough one, since it is still very early in the U.S. market, especially trying to do mobile marketing to older consumers (well, in this case they mean middle aged, not seniors). WSJ has a good story on how the Hearst-owned magazine Redbook, aimed at women in her mid-30s to mid-40, is launching a mobile sweepstakes game. In what is planned to be the first of several games over the next year arranged with mobile marketing firm Limbo 41414, Redbook readers can bid on a year’s worth of movie tickets by sending text messages from their phones. The bidder with the lowest offer unmatched by anyone else wins. Redbook hopes the sweepstakes games will boost its profile with its readers — and provide a new source of ad revenue, through the sale of sponsorships for the sweepstakes.
Redbook Starting A Mobile Marketing Campaign For Older Consumers
Summary:
This is a tough one, since it is still very early in the U.S. market, especially trying to do mobile marketing to older consumers (well, in…
It's campaigns like the one that Redbook is running that will educate this age group here in the U.S.
It took American Idol to give the U.S. the kickstart needed to get SMS flowing.
Maybe some of the other print publications will follow which would really help increase its use.