http://paidcontent.org/2007/02/11/419-idg-no-longer-a-print-company-online-35-percent-of-us-publishing-revenu/ The economics of digital content Wed, 22 May 2013 08:14:01 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2007/02/11/419-idg-no-longer-a-print-company-online-35-percent-of-us-publishing-revenu/#comment-47674 Sun, 11 Feb 2007 03:08:19 +0000 http://paidcontent.wp.gostage.it/2007/02/11/419-idg-no-longer-a-print-company-online-35-percent-of-us-publishing-revenu/#comment-47674 Rex, You are absolutely correct the Expo and Events business are very critical revenue and profit compenents for IDG – but even in the important face to face events area – we are looking at the tight integration of the web with the offline events.

]]> http://paidcontent.org/2007/02/11/419-idg-no-longer-a-print-company-online-35-percent-of-us-publishing-revenu/#comment-47673 Sun, 11 Feb 2007 00:18:45 +0000 http://paidcontent.wp.gostage.it/2007/02/11/419-idg-no-longer-a-print-company-online-35-percent-of-us-publishing-revenu/#comment-47673 I was on the board of American Business Media when it changed its name from American Business Press. The reason: Even then (six or so years ago), no more than 50% of total B2B media company revenues came from traditional print advertising in B2B magazines. All types of data, tradeshows and events, online and other revenue sources were eclipsing traditional print even then. I'm a bit surprised IDG would define themselves as "web centric" however. Those events are real money machines for them.

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