http://paidcontent.org/2007/02/13/419-3gsm-vodafone-eyes-india-mobile-growth/ The economics of digital content Tue, 21 May 2013 14:19:10 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2007/02/13/419-3gsm-vodafone-eyes-india-mobile-growth/#comment-47713 Tue, 20 Feb 2007 21:31:43 +0000 http://paidcontent.wp.gostage.it/2007/02/13/419-3gsm-vodafone-eyes-india-mobile-growth/#comment-47713 The main challenge of Vodafone will be to increase ARPU in India, which is lower than in western Europe and not to make the same mistake as it did in Japan: roll out the same strategy in a country whose culture is radically different from the home countries where it operates.
However it has sucessfully launched entertainment services in Europe (such as Full Tracks on 3G) so it should be logical that they replicate "best practices" while adapting the service to the local conditions ("think global, act local"), whether it is on networks or on content.

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