How old is this argument ?

More telling is that depsite us smaller players having been banging on about this for a few years, now the big-boys – who already have a privileged position with the operators – are finding the same thing.

There's one simple answer – and something the Ego of operators might not like but their pockets might appreciate:

The operator should only be a provider of bandwidth and server space. I should be able to rent space – at fixed visible rates – and then be visibly responsible for my own content pages and releases.

The operators are BAD at delivering web sites, wap sites and responsive time-scales for content – even the big players will have up to 3 months or more to wait on many sites just to get a new game up. 3 months is a long time when you have several $100k invested in a project – esp if there is a planned followup to the game.

Operators maybe should own the mall, but all the content and provision should be provided by the lessees.