Comments on: MySpace May Beat Yahoo On Pageviews, But Not When It Comes To Attracting Advertisers

By: Rockwell

Rockwell — Wed, 21 Feb 2007 07:45:56 +0000

Bottom line is that agency buyers buy whatever their clients perceive as valuable. That's it. If a buyer is fed a plausible story as to why an ad buy is worthwhile, they'll feed it back to their client and the client will buy it. I'm frankly shocked that more publishers have not exploited this fact.

By: John Boyle / SocialNext

John Boyle / SocialNext — Wed, 21 Feb 2007 01:59:02 +0000

Advertisers probably prefer Y! over MySpace because Y! controls what it's content looks like, thus it's safer for the advertiser's brand. Whereas MySpace has little to no control over a majority of its page views.

By: Jake

Jake — Tue, 20 Feb 2007 08:15:03 +0000

Sloppy reporting from both AdWeek and Mr. Kaplan. Yahoo's page view totals have been slipping since they began using AJAX across the site, something that's been well-documented across the net (see link below). This has no bearing on Yahoo's traffic or its competitive position versus MySpace.

http://www.micropersuasion.com/2006/12/the_iminent_dem.html