Social networking site Friendster has named Google as its exclusive advertising and Web search provider, according to Reuters — replacing a prior search deal with Yahoo. Financial terms were not disclosed; “the plan calls for text and display advertising to run on Friendster members’ personal profile sites, worldwide, and the company will introduce Google Web search across the site in the second quarter of 2007.”
Friendster is rebuilding after raising $10 million last August and now counts more than 37 million registered users in around 75 countries — mostly in Asia (well, 45 percent). The top five markets for the company are Philippines, Malaysia, Indonesia, USA, and Singapore.
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Friendster Switches From Yahoo To Google For Exclusive Search, Advertising
Summary:
Social networking site Friendster has named Google as its exclusive advertising and Web search provider, according to Reuters — replacing a…
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