Comments on: Nokia’s Foray Into Mobile Advertising Raises Concern http://paidcontent.org/2007/03/08/419-nokias-foray-into-mobile-advertising-raises-concern/ The economics of digital content Sun, 19 May 2013 00:21:01 +0000 hourly 1 http://wordpress.com/ By: Peggy http://paidcontent.org/2007/03/08/419-nokias-foray-into-mobile-advertising-raises-concern/#comment-48232 Sun, 11 Mar 2007 01:34:13 +0000 http://paidcontent.wp.gostage.it/2007/03/08/419-nokias-foray-into-mobile-advertising-raises-concern/#comment-48232 Thanks Yegor. I also find it hard to believe that operators are trying to take a top-notch spot in yet another mobile ecosystem. However, they may be able to pull it off with the help of ODP software and UI solutions from the likes of Openwave, Zi Corp and Tegic. You're right that relevance is key – which is why a slew of companies are jockeying for position – should be an interesting battle. Check out my past post on this topic at :
http://www.moconews.net/entry/419-mobile-marketing-20-every-click-you-make/

]]> By: Yegor Kuznetsov http://paidcontent.org/2007/03/08/419-nokias-foray-into-mobile-advertising-raises-concern/#comment-48231 Fri, 09 Mar 2007 03:15:23 +0000 http://paidcontent.wp.gostage.it/2007/03/08/419-nokias-foray-into-mobile-advertising-raises-concern/#comment-48231 Great take on Nokia! However, I don't quite agree with Patrick Parodi, who says that “operators are starting to play an essential role in being able to serve impressions to all customers and all handsets with the benefit of information such as the users’ location.” The key element of any mobile advertising ecosystem is the provider who offers Spot Relevance – the capacity to deliver ads to consumers when and where they expect them.

Check out an interesting take by Acuity Mobile's Gregg Smith in OnlineMediaDaily:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=56741&Nid=28092&p=426532

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