http://paidcontent.org/2007/03/12/419-mtvn-starting-to-video-mobile-traction/ The economics of digital content Mon, 17 Jun 2013 22:31:41 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2007/03/12/419-mtvn-starting-to-video-mobile-traction/#comment-48263 Tue, 13 Mar 2007 17:52:36 +0000 http://paidcontent.wp.gostage.it/2007/03/12/419-mtvn-starting-to-video-mobile-traction/#comment-48263 Without even looking at the numbers, MTV is definitely on the right path. They recognize that CONSUMER is king. or in their case viewer. The consumer dictates how and when they are going to purchase or watch something. By having their content on multiple platforms, they are enabling the consumer to choose. Enabling to their viewers to view an episode of Road Rules or Unplugged for free is also a key draw as opposed to making the viewer buy them on iTunes. Sure, there is advertising, but it is not entirely taking content viewers normally get for free (ok, minus their cable bill) and now charging them to view it again.

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