Comments on: Nokia.mobi Shows Power Of Manufacturers http://paidcontent.org/2007/04/12/419-nokiamobi-shows-power-of-manufacturers/ The economics of digital content Wed, 22 May 2013 17:35:25 +0000 hourly 1 http://wordpress.com/ By: Johnny Reach http://paidcontent.org/2007/04/12/419-nokiamobi-shows-power-of-manufacturers/#comment-49092 Sat, 21 Apr 2007 00:50:06 +0000 http://paidcontent.wp.gostage.it/2007/04/12/419-nokiamobi-shows-power-of-manufacturers/#comment-49092 Just saw an announcement that Nokia's Enterprise Solutions group is going .mobi as well: http://www.nokiaforbusiness.mobi
It appears this site is using cookies as a way to deliver some tailored content for E-series owners.
-johnny

]]> By: Jamie http://paidcontent.org/2007/04/12/419-nokiamobi-shows-power-of-manufacturers/#comment-49091 Fri, 13 Apr 2007 18:18:49 +0000 http://paidcontent.wp.gostage.it/2007/04/12/419-nokiamobi-shows-power-of-manufacturers/#comment-49091 James,

While the 100 million number certainly is impressive, if the traffic is mainly coming from China then the inventory would only be valuable to advertisers wishing to advertise in China! This is an important distinction, as this inventory would really not be of value for anyone outside of china "looking to advertise in mobile."

Also, I couldn't locate the original source for this post, but I am curious how the 100 million visitors per month number is validated. Quantifying unique visitors is inherently problematic in mobile, as traditional online methods such as cookies or even via IP address aren't viable on most handsets and/or mobile networks (although, being Nokia, they are one of the few that can work around some of these barriers). I'm thinking 100 million number relates to page impressions, not unique site visitors, as the site doesn't even allow for user registration.

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