Comments on: IAB Calls For Audits Of comScore And Nielsen/NetRatings Measurement Methods http://paidcontent.org/2007/04/21/419-iab-calls-for-audits-of-comscore-and-nielsen-netratings-measurement-met/ The economics of digital content Thu, 23 May 2013 17:49:20 +0000 hourly 1 http://wordpress.com/ By: Matt http://paidcontent.org/2007/04/21/419-iab-calls-for-audits-of-comscore-and-nielsen-netratings-measurement-met/#comment-49286 Wed, 25 Apr 2007 01:34:43 +0000 http://paidcontent.wp.gostage.it/2007/04/21/419-iab-calls-for-audits-of-comscore-and-nielsen-netratings-measurement-met/#comment-49286 This is long overdue.

As one of the largest sites in the web with millions of unique visitors, we've had our traffic constantly undercounted by comscore (the gold standard for advertisers).

Unfortunately, as publishers, we have no recourse with comscore and no insight into their methodology or panel/sample size.

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