http://paidcontent.org/2007/07/10/419-nielsen-to-drop-page-view-ratings-in-favor-of-time-spent/ The economics of digital content Wed, 22 May 2013 03:46:21 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2007/07/10/419-nielsen-to-drop-page-view-ratings-in-favor-of-time-spent/#comment-51212 Wed, 11 Jul 2007 06:07:15 +0000 http://paidcontent.wp.gostage.it/2007/07/10/419-nielsen-to-drop-page-view-ratings-in-favor-of-time-spent/#comment-51212 This is a step in the right direction. Most everyone would agree attention share metrics is a better analytical gauge than simple page view based values. Besides portals with original content (such as AOL you pointed out), I think other big winners will be social network services geared towards younger demographics and video sharing services. One of the key question though will be around just how exactly time spent is measured. Is it per unique visitor per day? Is it unique visitor per session? Another common knock against time spent numbers has been how to accurate measure the visit quality when the browser is just left open in an inactive state. And there doesn't seem to be a standardization on what constitutes activity on site.

]]> http://paidcontent.org/2007/07/10/419-nielsen-to-drop-page-view-ratings-in-favor-of-time-spent/#comment-51211 Tue, 10 Jul 2007 16:09:25 +0000 http://paidcontent.wp.gostage.it/2007/07/10/419-nielsen-to-drop-page-view-ratings-in-favor-of-time-spent/#comment-51211 Page views is a poor metric to gauge a sites popularity but try giving an ad agency campaign results in minutes!

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