An interesting move from Google, even though Yahoo tried doing this a bit and then backed off it: WSJ says Google is working on a hybrid mobile content search service that will help consumers find and purchase mobile content such as ringtones and games…this is separate from its pure mobile search efforts that it has been working on and deploying over the last few years.
Among the plans: users would search for a piece of content and would get back a list of companies that provide it, with links. Later one Google would charge for premium placement. In some senses this is similar to Google’s effort in music industry, where if users search for an artist on the service, it comes back with options to buy songs from various stores, among other results. Not sure if this music directory service has been a huge hit…probably not.
The story says Google has been working with content companies on this for months now, but the project has been delayed due to technical difficulties (read: porting it to all kinds of devices, I presume), and there is no clear timeline on a launch. Sounds like one of those side project Google allows its employees to work on. More when we find out more.
Why isn't there a Google Alerts to mobile devices? Yahoo and AOL provide this.
What consumer / mobile web user does not want the ability to interact with products everywhere we go?
Why not in ‘one click’ or say the keyword, logo, trademark, slogan and be directed to the mobile web page to get further information?
First, Why type?
Second, Advertising with the greatest, PC search engine (Google), can be so much more than clicking banners and receiving unwanted useless information on your mobile device.
Why not bill the brands and avoid click fraud. Give the web user and consumer the greatest tool to navigate the physical world?
Qode
Isn’t ‘one click navigation’ less time searching?
How can Google do mobile better??????
I would rather just 'qode' it.
What happens if Microsoft sees this?
I think that Neomedia Technologies has developed a killer mobile application that could beat Goggle mobile search.
Now how many companies are going to want to own the Universal Reader? HP, Goggle, Microsoft, or Apple just to name a few.
Then the brands can notify you about the product for a coupons, if it goes on sale or if they are running a promotion.