Twango, a small social media site based in Redmond, WA (which we have been using to upload and share the audio interviews we do here), has been bought by Nokia, for a reported sum of about $96.8 million, WSJ reports. The site allows users to share online audio, video, text, photos and other kinds of files, an all-in-one file sharing service. It was founded in 2004 by five former Microsoft senior managers and has 10 employees. Nokia is likely to rebrand the Twango service and incorporate software into its phones to ease sending content between phones and online.
This is Nokia’s third digital media related acquisition in the last year since Nokia CEO Olli-Pekka Kallasvuo took charge: digital-music distributor Loudeye for $60 million and a small German navigation-software company called gate5 for an undisclosed price. Nokia has existing media sharing tieups with Flickr and SixApart’s Vox,, but it plans to continue these relationships in order to provide choice for customers.
Carlo over at Mobhappy has a good preliminary analysis of this deal: “I’m just not convinced that Nokia needs to get into the business of running web services in areas where plenty of established competition exists — and consumers have overwhelmingly chosen that competition. I