– Gay Media Ad Network:AllState, Ford, and eBay were among the marketers participating in the launch of the Gay Ad Network. The new vertical venture officially began operating Tuesday on over 200 websites representing more than two dozen online publishers, including local gay newspapers, national gay magazines, independent content sites and social networking services. GAN is the brainchild of former PlanetOut/Gay.com exec Mark Elderkin, who left the company in July 2006. (via MediaPost)
– Facebook/Videoegg: Online video ad network VideoEgg is making its ad platform available to Facebook users. The Eggnetwork Advertising Platform will be available for anyone developing applications for Facebook. The Eggnetwork, comprised of more than 80 online communities, is a rich-media ad network that generally uses ad overlays. The network’s sales team has offices in North America, the UK, Ireland and Australia. Release.
– Double Fusion: The in-game ad provider is partnering with game-related search engine Wazap to sell and place advertising on the latter’s recently launched US site. The deal is designed to extend Double Fusion’s reach to enthusiast gamers, and provide its clients with additional touch points beyond in-game ads, including “around-game ads” and targeted gaming search results. Release.
– Remy Martin: The cognac marketer is unveiling its first major online ad campaign in seven years. Instead of kicking off with a traditional digital effort, Remy Martin is working with invite-only social network aSmallWorld for a marketing plan that combines online placements with offline events. ASmallWorld claims membership of 160,000 individuals, half of whom earn over $250,000 a year; a fifth of its members make over $1 million. (via Adweek.)
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