You’re reading it here first: The baby and mom-focused BabyCenter, owned by J&J, has made its first acquisition in its 10 years of existence: it has bought
BabyCenter Acquires Mom-Focused Social Network Maya's Mom; Launching Online Ad Network
Summary:
You’re reading it here first: The baby and mom-focused BabyCenter, owned by J&J, has made its first acquisition in its 10 years of existence…
What was the purchase price?
The company didn't disclose the acquisition price.
It's obvious that access to the mom segment is pretty high value to guys like J&J;. Probably it's cheaper to just buy the social networking site rather than pay for advertising on the site.
Congratulations to … Maya's Mom. I met her at a Mashup Camp just before the launch, and she did a wonderful job of turning an idea into a social media company.
Kudos to Maya's Mom!
It's really great to see this as a validation of the marketplace and as a recognition of the fast-growing and important audience of active moms online.
As a mom and the co-founder of MothersClick, we launched our site only a few weeks before MM and it's definitely been an exciting journey to build an idea from concept to reality.
We look forward to more activity and developments within the space.
Congrats to MM (and softtech and all the investors) – I think J&J;were very wise to buy MM and use the tech accross their other sites.
As a co-founder in Minti (www.minti.com) which launched in Mar 2006 we (like Andra above) too have had an exciting journey in this personally rewarding parenting space, and look forward to the adventures ahead.
Congratulations to Ann and company. I was surprised at how fast the company was purchased.
As the founder of eFamily.com, I am excited to participate in a growing industry with large companies validating the space.
Good luck to everyone!
I for one hate the acquistion. The change is hated by many, many moms on babycenter. We liked the format we have now better. You can check it out at babycenter.com
We, at Babycenter, hate the new look they are doing. We liked the old babycenter better. We were all so close there. When they switch to the new site, Babycenter is going to lose a lot of business!
The new babycenter is horrible. If they go through with this change, they will lose a TON of members. It is a shame they are trying to fix what wasn't broken. Very sad.