http://paidcontent.org/2007/09/17/419-aol-realigns-advertising-business-creates-platform-a-moving-hq-to-nyc-t/ The economics of digital content Thu, 20 Jun 2013 04:04:42 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2007/09/17/419-aol-realigns-advertising-business-creates-platform-a-moving-hq-to-nyc-t/#comment-53208 Tue, 18 Sep 2007 01:28:50 +0000 http://paidcontent.wp.gostage.it/2007/09/17/419-aol-realigns-advertising-business-creates-platform-a-moving-hq-to-nyc-t/#comment-53208 It seems pretty clear what will happen next, now that the portal has been effectively separated from the rest of the business, which is now called "Platform A" — layoffs in December (a holiday tradition at TW) followed by a sale of the AOL brand, for whatever that's still worth.

]]> http://paidcontent.org/2007/09/17/419-aol-realigns-advertising-business-creates-platform-a-moving-hq-to-nyc-t/#comment-53207 Mon, 17 Sep 2007 19:19:13 +0000 http://paidcontent.wp.gostage.it/2007/09/17/419-aol-realigns-advertising-business-creates-platform-a-moving-hq-to-nyc-t/#comment-53207 I don't think they're moving to be closer to the ad business. The top senior executives that have been appointed within the last year (CEO, COO, CFO, etc.) all live in the New York area, and they're tired of commuting every week to VA. That's the real reason for the relocation.

]]> http://paidcontent.org/2007/09/17/419-aol-realigns-advertising-business-creates-platform-a-moving-hq-to-nyc-t/#comment-53206 Mon, 17 Sep 2007 18:26:58 +0000 http://paidcontent.wp.gostage.it/2007/09/17/419-aol-realigns-advertising-business-creates-platform-a-moving-hq-to-nyc-t/#comment-53206 Not sure if this move serves AOL's shareholders well. Moving to NYC, while appearing to be a "smart" move on the surface, carries huge costs. In this day and age, one can be as close to the "ad biz" while working out of any location in the world and without the cost.

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