MySpace, owned by News Corp. (NYSE: NWS), is going to outline its online ad targeting efforts in details tomorrow at the Merrill Lynch Media & Entertainment Conference in LA tomorrow, and some details in this story from NYT tonight (presentation is being webcast here, and start at 11:15 AM PST). A 100-employee team inside the Fox Interactive Media offices in Beverly Hills, called the
MySpace Targeted Ad Efforts; 80 Percent Clickthrough Likehood Increase; Self-Serve Launching in Nov
Summary:
MySpace, owned by News Corp. (NYSE: NWS), is going to outline its online ad targeting efforts in details tomorrow at the Merrill Lynch Media…
How exactly will an 80% increase in CTR increase revenue by 200%? Sounds like fuzzy math to me.