Comments on: New York Times To Close TimesSelect Effective Midnight Tuesday; Will Open Last 20 Years Of Archives http://paidcontent.org/2007/09/18/419-new-york-times-to-close-timesselect-effective-wednesday/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ By: everloss review http://paidcontent.org/2007/09/18/419-new-york-times-to-close-timesselect-effective-wednesday/#comment-53222 Wed, 22 Oct 2008 22:53:40 +0000 http://paidcontent.wp.gostage.it/2007/09/18/419-new-york-times-to-close-timesselect-effective-wednesday/#comment-53222 I tend to think this is a good call on their part, as you guys would be aware, putting large quantities of content on an established site is a sure fired recipe for a large traffic growth. I always tend to think quality traffic must come first, followed my monetization latter. I guess when your sacrificing $10mil in subscription revenue for this concept, it's a bigger test of that belief than I'll ever have to face, but I think they made the right move.

]]> By: Victoria A Oppong http://paidcontent.org/2007/09/18/419-new-york-times-to-close-timesselect-effective-wednesday/#comment-53221 Wed, 27 Aug 2008 02:42:02 +0000 http://paidcontent.wp.gostage.it/2007/09/18/419-new-york-times-to-close-timesselect-effective-wednesday/#comment-53221 l need help for my delivery cheag es la in Ghana l need your for
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]]> By: Moses Kagan http://paidcontent.org/2007/09/18/419-new-york-times-to-close-timesselect-effective-wednesday/#comment-53220 Tue, 18 Sep 2007 20:55:55 +0000 http://paidcontent.wp.gostage.it/2007/09/18/419-new-york-times-to-close-timesselect-effective-wednesday/#comment-53220 Seems like this may not be the best time for the Times to open up all this new inventory. Alleyinsider, among others, have been talking about the coming decline in adspend, which they argue is presaged by a decline in eCPMs at AOL. Lost subs rev plus declining CPMs = ouch. Check out moseskagan.com for more analysis.

]]> By: Jon Garfunkel http://paidcontent.org/2007/09/18/419-new-york-times-to-close-timesselect-effective-wednesday/#comment-53219 Tue, 18 Sep 2007 14:13:08 +0000 http://paidcontent.wp.gostage.it/2007/09/18/419-new-york-times-to-close-timesselect-effective-wednesday/#comment-53219 All true, but remember that the Times is getting an average, per print subscriber, of $500 in subsciption fees and $1000 in advertising to reach that subscriber. What are the comparable numbers for online?

Ad revenue in the "Other" category was $4m in August (I presume that's from NYT.com). We'll see how the Sept. and Oct. numbers come out.

While this may signal the end of tiered <i>content</i> for paying subscribers, it shouldn't close the door on all tiered offerings. As a paying subscriber, I'd still like *some* online benefit, like <a href="http://civilities.net/PaperTrust">less intrusive ads or unmoderated comment posting</a>. Mobile users will be soon demanding the former. With the restricted bandwidh/screens, readers should not have to waste any space on ads (though I'd be happy as a clamshell phone to get ads show up *outside* my browsing experience to defray the mobile web charges).

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