Matchmine, a Boston-area startup that helps users discover internet content, has raised $10 million from the Kraft Group, reports the Boston Globe. The service, which will go live next week, will ask users create a MatchKey, by having them rate various pieces of content (videos, blogs, music, etc.) in order to develop a profile of their tastes. The Matchkey can then be plugged into participating third party sites, allowing them to serve up that content which is best suited to the user’s tastes. Already, the company has partnerships with Peerflix, FilmCrave and Fuzz.com, though it will need to partner with several more for the service to be valuable.
For more, Alarm:Clock looked at Matchmine back in May: “Matchmine got underway in 2005, when Jonathan Kraft of the New England Patriots asked Trent Adams, the team’s Chief Innovator, to build a Wi-Fi radio station for Patriot Nation. Adams built it but didn’t know how to promote it, and started noodling on a system to alert Internet users about sites that fit their passions. Matchmine says that Kraft invested $1M during the R&D phase. The technology foundation involves a “combination of dynamic programming and n-space mathematics.”