Seattle-based Visible Technologies, which helps clients track their brand across social media, has raised $12 million in a second round of funding from Ignition Partners and advertising giant WPP Group. The company sold an equity stake to WPP for $3 million last year. The funds will be used to build out its TruView and TruCast products, which monitor search engines and social networking sites respectively. Release.
Online Brand Management Firm Visible Technologies Raises $12 Million
Summary:
Seattle-based Visible Technologies, which helps clients track their brand across social media, has raised $12 million in a second round of f…
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