1 Comment

Summary:

TiVo (NSDQ: TIVO) has formed the Interactive Direct Response Advertising Group, a new unit, that’s part ad sales, part think tank. The DVR…

TiVo (NSDQ: TIVO) has formed the Interactive Direct Response Advertising Group, a new unit, that’s part ad sales, part think tank. The DVR company said that the group will reach out to direct-response marketers and offer to educate them about the challenges they face from time-shifting devices in general, and secondly, how TiVo can help their campaigns. The group will be headed by Robert Barnett, who joins TiVo as a senior director; he previously was a senior marketing consultant to infomercial producer Guthy-Renker. Barnett is also charged with handling TiVo

By David Kaplan

Related stories

  1. Kemal Anthony Tuesday, January 29 2008

    All our product are brand new, factory sealed, full accessories and with 18months

    intermnational warranty and also there is one month return policy incase your are

    not satisfy with the product.
    We ship via FedEx Express or UPS. We are commited to our customers satisfaction

    and happiness. we render quality and effective services and we are working with

    fear of GOD so that we can establish long term business relationship.

    Contact Email : centuryproducts@ameinfo.com
    Telephone number : +447031903352

    Share

Comments have been disabled for this post