From our newest site paidContent:UK: The Washington Post Co. (NYSE: WPO) plans to do do more in Europe through washingtonpost.com, WPNI CEO Caroline Little told attendees today at the AOP AOP Online Publishing conferencein London: “We have advertising offices in the UK. In terms of content, we’re not looking at hyperlocal content outside of our home market, you’ve got to do what you know. But we’d like to do more in Europe and we have some plans to do that.” Asked if the company would launch editions in other languages, Little said: “We are talking about doing a few, but probably not a full version.” For example, washingtonpost.com will translate some articles to Spanish for America’s Hispanic audience. More of Little’s comments here. Lots more conference coverage at paidContent:UK.
- Future: “We are really far behind on global compared to Europeans and that’s one area we’re focusing on right now.”