San Mateo, CA-based BlackArrow, which makes DVR-proof ads, has raised a $12 million second round from investors including Cisco (NSDQ: CSCO) Systems, Comcast (NSDQ: CMCSA) Interactive Capital, Intel (NSDQ: INTC) Corp., Mayfield Fund and Polaris Venture Partners. This round follows a $14.75 million initial round last November, bringing the its total haul to $26.75 million. The company, which is exiting stealth mode today, also announced that Dean Denhart, former CTO of Knight Ridder, would become its CEO. Release.
Media Biz has more on the company, noting that BlackArrow’s technology can be used to serve up a static ad when a DVR user presses pause. It also has a solution for streaming web video, enabling relevant ads based on content and other factors, such as time of day. On this side, it competes with a burgeoning number of companies doing ads for streaming video.
Disclaimer: Larry Kramer, our board member, has joined BlackArrow’s board, according to a separate announcement today.