Comments on: @ FOBM: Advertising: Where Should the Money Go?; Search Is Altering The Spending Balance http://paidcontent.org/2007/10/30/419-fobm-advertising-where-should-the-money-go-search-is-altering-the-spend/ The economics of digital content Wed, 19 Jun 2013 18:09:25 +0000 hourly 1 http://wordpress.com/ By: Kevin Heisler http://paidcontent.org/2007/10/30/419-fobm-advertising-where-should-the-money-go-search-is-altering-the-spend/#comment-54435 Tue, 30 Oct 2007 22:20:29 +0000 http://paidcontent.wp.gostage.it/2007/10/30/419-fobm-advertising-where-should-the-money-go-search-is-altering-the-spend/#comment-54435 Great coverage of the conference. I wasn't clear who the source is for the following quote:

'We’re seeing huge increases in search marketing. The dirty little secret of a lot of online categories is that there is very little or no ROI. It’s a classic commodity market, and Google is helping move that along, because they’re bringing more inventory all the time."

Thanks,

Kevin Heisler
Executive Editor
Search Engine Watch

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