– TiVo Offers Advertisers Demo, Behavioral Data: TiVo (NSDQ: TIVO) is working with Publicis Groupe media agency Starcom to provide advertisers with access to demographic and viewing behavior from its Power//Watch Consumer Panel, an opt-in service which measures the DVR habits of 20,000 households. Power//Watch is an offshoot of TiVo’s second-by-second audience measurement program, Stop//Watch. Starcom also was the first agency to participate in Stop//Watch.
– Feedburner Integrates AdSense Into Its Network: A few months after being acquired by Google, Feedburner is adding the search giant’s AdSense contextual ad system to its network of 600,000 website publishers and more than 1 million RSS feeds. The move helps fulfill the promise of the merger, which was designed to fill gaps in both companies advertising offerings.
– NBC And IGA Team Up To Sell In-Game Ad Inventory: NBC Universal (NYSE: GE) Digital Media has a signed a deal with in-game ad network IGA Worldwide to sell some of the gamer’s inventory. Specifically, NBCU’s interactive ad sales arm will be able to sell portions of IGA’s in-game ads. Secondly, NBCU will be able to create customized packages for marketing clients on the IGA network.
– MTV Networks Strikes In-Games AdDeal With Ubisoft: MTV Networks