http://paidcontent.org/2007/12/18/419-thinking-of-online-video-ads-heres-a-price-list/ The economics of digital content Wed, 22 May 2013 20:06:30 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2007/12/18/419-thinking-of-online-video-ads-heres-a-price-list/#comment-55781 Fri, 08 Aug 2008 16:56:17 +0000 http://paidcontent.wp.gostage.it/2007/12/18/419-thinking-of-online-video-ads-heres-a-price-list/#comment-55781 TV at $25 but online is up to $90? The last I checked, advertisers were running the same commercials both places but in many cases chopping them shorter because viewers can't be bothered with :30 second spots. Oh, the online interactivity from our buddy the companion banner. Nice addition. Pick the worse performing ad unit out there and then slap it along side video and charge 3X as much.

]]> http://paidcontent.org/2007/12/18/419-thinking-of-online-video-ads-heres-a-price-list/#comment-55780 Wed, 25 Jun 2008 21:57:44 +0000 http://paidcontent.wp.gostage.it/2007/12/18/419-thinking-of-online-video-ads-heres-a-price-list/#comment-55780 Video Article in regards to competitive pricing and inventory management

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