Last week, Turner Broadcasting System shook up its management and announced a “practical” JV with the NBA to operate its domestic digital properties. Now, the Time Warner (NYSE: TWX) unit retains an anchor sports tenant with an extension of its NASCAR deal. Turner has operated NASCAR.com since 2001; the current deal runs through 2008 but has been extended through 2014. Turner will manage and operate Nascar.com, “providing oversight to all functions, including news content, broadband coverage, wireless platforms, video downloads and ad sales.” This is not an NBA-type deal where the two insist the league will be part of managing operations but they will be working closer together on some aspects, collaborating on content creation, e-commerce and race ticket sales direct from NASCAR- sanctioned race track operators.
By the numbers: In 2007, Nascar.com streamed more than 25 million videos and delivered 1.4 billion page views. (Still checking on some other stats.)
Sports Business Daily: “One of the biggest adjustments to the NASCAR deal moving forward will be the way NASCAR works with Turner on the Superstore portion of the site. Turner Dir of e-Commerce Mike Denton will move into NASCAR’s licensing office in Charlotte so that he’ll be able to work more closely with that team.”
Nascar.com could be so much better than it is today. If you could stream pay to watch races (entire races) That would boost the site tremendously. That raceview crap has a good idea, but dosen't go far enough. We want the real-time camera views from the camera's mounted on the cars, no more cartoon crap. These are just some ideas for you to get the website up to a reasonable state. contact me and i will take it over and do it right.