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	<title>Comments on: Interactive TV Provider Blue Frog Mobile Files For Bankruptcy</title>
	<atom:link href="http://paidcontent.org/2008/02/05/419-interactive-tv-provider-blue-frog-mobile-files-for-bankruptcy/feed/" rel="self" type="application/rss+xml" />
	<link>http://paidcontent.org/2008/02/05/419-interactive-tv-provider-blue-frog-mobile-files-for-bankruptcy/</link>
	<description>The economics of digital content</description>
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		<title>By: jon toof</title>
		<link>http://paidcontent.org/2008/02/05/419-interactive-tv-provider-blue-frog-mobile-files-for-bankruptcy/#comment-57269</link>
		<dc:creator><![CDATA[jon toof]]></dc:creator>
		<pubDate>Thu, 26 Feb 2009 19:38:40 +0000</pubDate>
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		<description><![CDATA[I discovered $9.99 increase in my 2/09 verizon mobile bill.  Called Verizon and customer service said increase due to my signing up for bluefrog/gomobile (they couldn&#039;t tell which) premium text msg&#039;g service.  Never ever happened.  

Verizon and I placed conference call to bluefrog/gomobile at 888919777 and talked to someone who, not to place too fine a point on the nature of the conversation, was not particularly conversant (we actually heard what sounded like a dog barking in the background), but who said he&#039;d cancel the premium account.  

How this all happened is beyond me, since I have never responded to any type of text msge (I&#039;m an old, mobile illiterate guy of 62), which I understand is a necessary predicate for signing up for the so-called premium service.  What I&#039;d give for a couple of minutes alone in a dark alley with whomever devised this scam.]]></description>
		<content:encoded><![CDATA[<p>I discovered $9.99 increase in my 2/09 verizon mobile bill.  Called Verizon and customer service said increase due to my signing up for bluefrog/gomobile (they couldn&#39;t tell which) premium text msg&#39;g service.  Never ever happened.  </p>
<p>Verizon and I placed conference call to bluefrog/gomobile at 888919777 and talked to someone who, not to place too fine a point on the nature of the conversation, was not particularly conversant (we actually heard what sounded like a dog barking in the background), but who said he&#39;d cancel the premium account.  </p>
<p>How this all happened is beyond me, since I have never responded to any type of text msge (I&#39;m an old, mobile illiterate guy of 62), which I understand is a necessary predicate for signing up for the so-called premium service.  What I&#39;d give for a couple of minutes alone in a dark alley with whomever devised this scam.</p>
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		<title>By: Nashi</title>
		<link>http://paidcontent.org/2008/02/05/419-interactive-tv-provider-blue-frog-mobile-files-for-bankruptcy/#comment-57268</link>
		<dc:creator><![CDATA[Nashi]]></dc:creator>
		<pubDate>Mon, 30 Jun 2008 00:10:32 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2008/02/05/419-interactive-tv-provider-blue-frog-mobile-files-for-bankruptcy/#comment-57268</guid>
		<description><![CDATA[All I Can Say Is I Was There Technical Support in ATL, I wish I Had Known Of The Troubles, I Would Have Worked With Them Just To Have Piece Of The Pie!!They Always Paid OnTime~ They Will Be Missed, Any Investors Out There Wanna Invest In 16 Million In Me?]]></description>
		<content:encoded><![CDATA[<p>All I Can Say Is I Was There Technical Support in ATL, I wish I Had Known Of The Troubles, I Would Have Worked With Them Just To Have Piece Of The Pie!!They Always Paid OnTime~ They Will Be Missed, Any Investors Out There Wanna Invest In 16 Million In Me?</p>
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	<item>
		<title>By: Concerned</title>
		<link>http://paidcontent.org/2008/02/05/419-interactive-tv-provider-blue-frog-mobile-files-for-bankruptcy/#comment-57267</link>
		<dc:creator><![CDATA[Concerned]]></dc:creator>
		<pubDate>Wed, 27 Feb 2008 04:15:47 +0000</pubDate>
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		<description><![CDATA[The frogs were rescued before the office was locked - I&#039;m not sure how, but I know that they&#039;re divided between 2 former employee&#039;s homes.]]></description>
		<content:encoded><![CDATA[<p>The frogs were rescued before the office was locked &#8211; I&#39;m not sure how, but I know that they&#39;re divided between 2 former employee&#39;s homes.</p>
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		<title>By: Jalene Evans</title>
		<link>http://paidcontent.org/2008/02/05/419-interactive-tv-provider-blue-frog-mobile-files-for-bankruptcy/#comment-57266</link>
		<dc:creator><![CDATA[Jalene Evans]]></dc:creator>
		<pubDate>Fri, 15 Feb 2008 22:14:54 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2008/02/05/419-interactive-tv-provider-blue-frog-mobile-files-for-bankruptcy/#comment-57266</guid>
		<description><![CDATA[Of greater concern than all the dollars wasted is, what happened to the blue frogs they had in their office?  Yes, actual Blue Poison Dart Frogs (Dendrobates azureus)!]]></description>
		<content:encoded><![CDATA[<p>Of greater concern than all the dollars wasted is, what happened to the blue frogs they had in their office?  Yes, actual Blue Poison Dart Frogs (Dendrobates azureus)!</p>
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		<title>By: Ken Melman</title>
		<link>http://paidcontent.org/2008/02/05/419-interactive-tv-provider-blue-frog-mobile-files-for-bankruptcy/#comment-57265</link>
		<dc:creator><![CDATA[Ken Melman]]></dc:creator>
		<pubDate>Thu, 07 Feb 2008 08:24:13 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2008/02/05/419-interactive-tv-provider-blue-frog-mobile-files-for-bankruptcy/#comment-57265</guid>
		<description><![CDATA[Here&#039;s what I recall of Blue Frog Mobile at every single CTIA or MMA event:
bunch of really drunk Hip Hop artists walking around hitting on chicks while some Blue Frog lackey hands out ringtone promo material...now that&#039;s a great business plan.]]></description>
		<content:encoded><![CDATA[<p>Here&#39;s what I recall of Blue Frog Mobile at every single CTIA or MMA event:<br />
bunch of really drunk Hip Hop artists walking around hitting on chicks while some Blue Frog lackey hands out ringtone promo material&#8230;now that&#39;s a great business plan.</p>
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		<title>By: Curtis</title>
		<link>http://paidcontent.org/2008/02/05/419-interactive-tv-provider-blue-frog-mobile-files-for-bankruptcy/#comment-57264</link>
		<dc:creator><![CDATA[Curtis]]></dc:creator>
		<pubDate>Wed, 06 Feb 2008 01:34:41 +0000</pubDate>
		<guid isPermaLink="false">http://paidcontent.wp.gostage.it/2008/02/05/419-interactive-tv-provider-blue-frog-mobile-files-for-bankruptcy/#comment-57264</guid>
		<description><![CDATA[Tricia,

It was never clear to me what problem Blue Frog solved. They succeeded in fleecing Canaan plus other investors out of $16 million dollars to sell ringtones and wallpapers when there were already thousands of companies selling these products online at the time. Seems Canaan should have known this as it was as obvious as rain in Seattle. Repositioning Blue Frog to pursue interactive TV was equally brain dead as compelling content creates the opportunity for audience engagement, not the other way around. This is evident for videogames, movies, music on CD or mp3, etc. 

An amazing waste of capital, and an outstanding example of too much capital being managed by marginal investors. The management of Blue Frog would have been better off pursuing a sale at the time of investment.]]></description>
		<content:encoded><![CDATA[<p>Tricia,</p>
<p>It was never clear to me what problem Blue Frog solved. They succeeded in fleecing Canaan plus other investors out of $16 million dollars to sell ringtones and wallpapers when there were already thousands of companies selling these products online at the time. Seems Canaan should have known this as it was as obvious as rain in Seattle. Repositioning Blue Frog to pursue interactive TV was equally brain dead as compelling content creates the opportunity for audience engagement, not the other way around. This is evident for videogames, movies, music on CD or mp3, etc. </p>
<p>An amazing waste of capital, and an outstanding example of too much capital being managed by marginal investors. The management of Blue Frog would have been better off pursuing a sale at the time of investment.</p>
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