Paramount Pictures is creating a new global business unit to focus on “developing mobile entertainment and alternative distribution models.” The Viacom (NYSE: VIA) studio plans to announce Paramount Mobile Entertainment officially Monday.
The business unit, which falls under Paramount Pictures Digital Entertainment, is headed by Sandi Isaacs, SVP-mobile and interactive, with three executives heading up the major worldwide regions:
– Madeline Herdrich, previously of AT&T (NYSE: T) Mobility, VP-mobile, North America;
– Pradeep Mittur, formerly of *Disney*, VP-mobile, Asia Pacific;
– Giovanni Maruca, who worked at *Sony* Pictures before joining Paramount, director of mobile for EMEA (Europe, the Middle East and Africa).
The company says Paramount Mobile Entertainment has secured partnerships with wireless carriers and content creators to develop applications and content based upon Paramount Pictures
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