An Indiagames study averages over 100,000 mobile game downloads a day in India, at an average price point of Rs. 30. The top 100 users download an average of $20 of games per month. What’s interesting is that the unique user base of downloaders is up 85 percent; Samir Bangara, COO of Indiagames told me that the availability of GPRS on handsets has changed things drastically, particularly since new Nokia (NYSE: NOK) handsets, since around 6-9 months ago, automatically detect settings for GPRS based on the mobile operator. That’s helped in the growth of GPRS usage, and increased the instances of content discovery. However
The average mobile game download price on GSM is Rs. 35.5, compared to Rs. 22.25 on CDMA, and Rs. 14 on CDMA if you exclude Reliance BREW. GSM currently has 79 percent share on a revenue share basis, with 70 percent in terms of download. In terms of downloads, CDMA has 30 percent market share, even at lower price-points.
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More in the extended text.
The top gaming handset: Nokia 6030. Indiagames estimates 5-6 percent gamer penetration (with a base of 400 million users) in 2010, with 20-24 million gamers generating an ARPU of $1 per month. Based on that, the company estimates that the business will be $250 million by 2010, at an annualized growth rate of 106 percent.
Those looking at entering the mobile gaming business should know that this doesn’t necessarily mean that the mobile games business is booming: a lot depends on the shelf life of games, the number of games a company has on operator decks; the revenue shares are highly skewed in favour of the mobile operator. Apart from that, the auditing of number of game downloads (and hence the payouts from operators) has been suspect.
Readers should bear in mind that this may not be an actual representation of the Industry, and is based on Indiagames data and on interviews with others in the Industry.
Hi,
I cant read the attached file. Can you please upload it again?
Warm Regards,
SG
Saurabh: have added another link that you may download the report from. It's a pdf, around 880kb
The penetration of 6030 is really huge i guess as its the phone that is used the most by Indians to access the internet. Interesting data from Admob at http://www.admob.com/marketing/pdf/mobile_metrics_jan_08.pdf
Page 7 has Indian Data that is really amazing and interesting.
LOL…another report….another valuation exercise from these guys….don't be surprised if they are out to raise funds again