Celebrity Gossip TMZ Launches WAP Site

By David Kaplan

Mar. 28, 2008 - 1:38 AM EST Mar. 28, 2008 - 1:38 AM EST

Summary:

Entertainment gossip site TMZ is expanding into the mobile space with an ad-supported, cross-carrier, standalone WAP site (screenshot shown…

Entertainment gossip site TMZ is expanding into the mobile space with an ad-supported, cross-carrier, standalone WAP site (screenshot shown in thumbnail, right), which will offer a heavy concentration of video and breaking news, according to a rep for Warner Bros. Television Group. TMZ is jointly owned by WBTVG and Time Warner sibling AOL (NYSE: TWX). Ad inventory will be sold and served in a 50-50 split by AOL ad network Platform-A