Comments on: Nielsen Acquires Media Measurement Firm IAG Research For $225 Million http://paidcontent.org/2008/04/07/419-nielsen-acquires-media-measurement-firm-iag/ The economics of digital content Fri, 13 Dec 2013 18:54:38 +0000 hourly 1 http://wordpress.com/ By: Jarvis http://paidcontent.org/2008/04/07/419-nielsen-acquires-media-measurement-firm-iag/#comment-59260 Wed, 09 Apr 2008 10:35:32 +0000 http://paidcontent.wp.gostage.it/2008/04/07/419-nielsen-acquires-media-measurement-firm-iag/#comment-59260 From my blog, "The Digital Looking Glass":

The most intriguing possibility lies in the idea of assessing effectiveness of sequential messaging for a single advertiser in a single program. Also, the exact same ad spot can be evaluated in both the TV viewing environment and the online viewing environment to compare branding effect and relative cost effectiveness between them.

http://blog.jarvismak.com

]]> By: free press release http://paidcontent.org/2008/04/07/419-nielsen-acquires-media-measurement-firm-iag/#comment-59259 Mon, 07 Apr 2008 20:15:40 +0000 http://paidcontent.wp.gostage.it/2008/04/07/419-nielsen-acquires-media-measurement-firm-iag/#comment-59259 So what does Nielsen get out of this deal. New line of business or just new clients and accounts? For example, Nielsen Netrating is already an online metrics wing for Nielsen.

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