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HipCricket, a Kirkland, Wash. company that helps radio stations conduct marketing campaigns using text messages, said it has just signed up…

HipCricket, a Kirkland, Wash. company that helps radio stations conduct marketing campaigns using text messages, said it has just signed up a group of Hispanic-focused radio and TV stations to build loyalty groups that can be targeted by marketers. “What

By Tricia Duryee

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  1. how much does it cost for a radio station to launch a text messaging campaign? an arm and a leg?

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