http://paidcontent.org/2008/04/15/419-aol-buys-news-blog-contextual-search-firm-sphere/ The economics of digital content Thu, 23 May 2013 13:16:26 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2008/04/15/419-aol-buys-news-blog-contextual-search-firm-sphere/#comment-59453 Mon, 10 Nov 2008 20:57:46 +0000 http://paidcontent.wp.gostage.it/2008/04/15/419-aol-buys-news-blog-contextual-search-firm-sphere/#comment-59453 This acquisition makes sense to me. Looking at Sphere, they seem to have a pretty wide coverage across quite a few leading sites. I tend to agree that buying into their advertiser base could have a lot to do with this. For a group the size of AOL, simply buying companies holding substantial ad inventory seem like a good road to expand in this sector.

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