http://paidcontent.org/2008/04/21/419-myspace-ups-berman-to-president-sales-and-marketing-begins-testing-comm/ The economics of digital content Wed, 22 May 2013 03:46:21 +0000 hourly 1 http://wordpress.com/ http://paidcontent.org/2008/04/21/419-myspace-ups-berman-to-president-sales-and-marketing-begins-testing-comm/#comment-59590 Tue, 22 Apr 2008 04:36:19 +0000 http://paidcontent.wp.gostage.it/2008/04/21/419-myspace-ups-berman-to-president-sales-and-marketing-begins-testing-comm/#comment-59590 this is exactly why myspace content sucks! what does he really know about creating interesting and unique content? nothing. the big idea and mandate under berman is to find out what kind of content it's advertisers want, and then program something for them. it's a train wreck over there when it comes to creating interesting, relevant content and it's scary. reason being, myspace is so influential and should be setting the tone, instead, they turn out trash which could cause advertisers (which are well needed to support this model) to pull back from supporting online content. seriously, why does a guy with a pr background run this division?

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