Last week we mentioned that Men’s Health magazine is using camera phone promotions for its print ads, and now Rolling Stone is also moving into it, using technology from SnapTell. The basic idea is that users take cameraphone pics of the print ads, send them to the advertisers via MMS and in return they
Rolling Stone Tries Mobile-Magazine Convergence As Well
Summary:
Last week we mentioned that Men’s Health magazine is using camera phone promotions for its print ads, and now Rolling Stone is also moving i…
This at least is free to the consumer, unlike the Case Western pilot you profiled. And it has the advantage of re-purposing technology that consumers are already using. Is "free and easy" enough? I look forward to the results of this campaign.